WGSN Color of the Year 2025

CMS trend

WGSN, a consumer and design trend forecaster, and its subsidiary Coloro have chosen Future Dusk as their color of the year for 2025. It is a dark and intriguing shade that sits between blue and purple.

This color has a sense of mystery and escapism, and is associated with themes of transition, whether it’s going from dark to light or from dusk to dawn, which “makes it perfect for a period of great change,” the companies said.

The unpredictability of the future is exactly what the color choice for 2025 reflects. According to Caroline Gilbert, head of creative content at Coloro, the current poly-crisis will continue to affect customer behavior, and the integration of AI into our daily lives will grow.