Specialists of the American Institute of Color Pantone announced the two main colors of 2021 — calm gray PANTONE 17-5104 Ultimate Gray and optimistic yellow PANTONE 13-0647 Illuminating. They are called to convey a message of strength and hope, both persistent and inspiring.
Ultimate Gray by Pantone — color pebbles on the beach and windward mountain slopes capable of withstanding the test of time. The shade personifies strong and reliable elements, eternal and creating a solid foundation.
Gray encourages us, « stimulating feelings of composure, stability and perseverance ». Yellow Illuminating — on the contrary, is described as bright and cheerful yellow, sparkling with liveliness, warming a hue filled with solar energy. Together they should be especially relevant in a world where people seek confidence, energy and hope.
« The choice of two independent colors emphasizes how different elements come together to express a message of strength and hope, which is both stable and inspiring at the same time, conveying the idea of the importance of the union of both flowers and people. The combination of the persistent Ultimate Gray with the bright yellow Illuminating expresses a message of positive, backed by fortitude », — says Leatrice Aisman, executive director of the Pantone Color Institute.
« Practical and durable, but at the same time warm and optimistic, this color combination gives us perseverance and hope. We need to feel encouraged and enthusiastic, it is important for the human spirit of ».