Company Allbirds created, according to her, « the world’s first zero carbon shoes ».
The manufacturing of these sneakers utilizes regenerative wool.
These bioplastic sole sneakers were first shown at the World Fashion Summit in Copenhagen. Allegations suggest that the Moonshot model significantly reduces atmospheric emissions throughout its lifespan. Their design is minimalistic, and the gray color is due to the material — regenerative wool from New Zealand. Allbirds claims that this farm carbon storage compensates for any other emissions generated during the product life cycle.
Rethinking shoes, prioritizing carbon emission reduction, envisions a fashion future with zero-trace natural products. Brands, designers, and architects increasingly use biomaterials, committing to accurately certify emission reductions in their projects.
The design simplifies the model as much as possible—eliminating shoelaces and eyes and integrating the insoles directly into the knitted top. However, regenerative wool still cannot fully compete with strong synthetic fibers. Therefore, we mixed it with processed nylon and polyester for elasticity when creating the top.
With the help of the project, Moonshot Allbirds hopes to give an example and root the habit of counting on « carbon calculator » actions in the production of things. The company plans to commercially launch the sneakers in spring 2024.