Trends 2024: new primitivism, biophilia and nunchies

The beginning of the new decade invariably gives rise to statements about new trends and cultural shifts. There are many predictions and much comes true right before our eyes. The main trend remains the actual change. And the changes are very intense. Talking about some stable constant in the industry for 5-7 years is no longer necessary.

Change — is stress, stress sometimes leads to escapism and refusal of communication. And if one half of the globe opens accounts on social networks, the other half (or a third in countries such as the UK and the USA) closes accounts.

Many seek solace in the biophilia — in love with nature. As more and more people live and work in a fully urbanized environment, the tangible sensation of meadow and forest is lost, which is expensive for health. By 2050, an estimated 68 percent of the world’s population will live in cities, spending 90 percent of their time indoors.

House — a place where you can escape from the crazy world. Even for a short time. What do we expect from him? Comfort and reassurance. With fresh air, with clean filtered water, healthy food and natural light. We want prosperity.

« Nostradamus from the world of design » Dutch Lee Edelcort, who has been helping brands such as Prada, Zara and Coca-Cola for more than four decades anticipate customer desires, says, that by 2025 « the merger of all contrasts » will occur: « work and leisure, man and woman, intensive sports, laziness and meditation » will be combined in one space.

Hotel libraries

Libraries « will begin to borrow clothes, offer lectures and writing courses, hold exhibitions and concerts », — says Edelkort. She believes that they will become « cultural epicenters for small cities and villages », partially managed by volunteers and communities.

About sleepers

« Large innovative companies such as Google, Tesla and Apple » will invest in green technology, and some companies will radically revise their business plans. For example, KLM and British Airways « reasonably » invest in the railway sector to compensate for the lack of domestic flights.

Bottom things instead of many

We do not want to have many things. For example, Lee Edelcourt believes that people will take care of their chosen things, which will ultimately lead to an increase in animism when design objects are respected and treated « as pets ».

« People no longer like to meet the same thing on every corner. The consumer no longer sees the point in consuming ». In the next decade, for people tired of excessive consumerism, success will not be expressed in dollars, but in « degree of happiness. In Germany and parts of China, there is a growing understanding that ecology is equal to the economy of ».

Dom garden

Instead of furniture for living rooms and dining rooms, people will choose garden furniture such as benches, round concrete tables and kitchens suitable for outdoor use.

The trend towards organic spaces is of Mediterranean origin, therefore, if you were on the Greek islands, then the iconic rounded forms of furniture originally built into the interior will give you an idea of the « new primitivism » lines.

People in different countries refuse plastic packaging and plastic. Brands around the world seek green certificates because consumers require transparency. Ethical consumption implies that we care where, how and by whom a chair or glass is produced.

For small firms for which the global economy has always been optimal, it is time to flourish. Sustainability has become a truly mainstream: eco-design becomes the main principle of consumer culture, in all its segments, and especially in luxury.

The nature with which a person seems to be re-learning to coexist in harmony and happiness, not trying to overcome it, becomes a potential for new technologies on a biological basis using yeast, bacteria and algae. We are literally waiting for grown buildings (and not just printed on a printer), clothes, furniture and lamps.

Ebony shades

Neutral colors are back in fashion. Classic and serene tones of gray, white, beige and black with a cool or warm shine. The clash between light and darkness — is a gift for an interior designer. Black chairs and white sofas, white pillows and black and white marble — there is so much decor that combines these two colors. News of the year — honey tones, shades of such breeds as oak and maple, contribute to the laid-back atmosphere, giving the appearance not as faded as that of a discolored tree.

Oh primitivism

Organic design is increasing. More « modest » elementary materials — plywood, concrete, cork, rattan, clay and jute. recyclables and materials from local sources are welcomed. In honor, the use of « modest » elementary materials — plywood, concrete, cork, rattan, etc. A rough rustic style appears, which is well contrasted with technological gadgets and laptops. The module includes « naive » design: simple in shape, but with a deep philosophy.

Minimalism is focused on making the interior simple and understandable, the maximumism — is its exact opposite. The laid-back luxury, which in honor today — is a mild minimalism enriched with unusual finds. Sculptural elements with layers of textures and materials that are finely executed also contribute to the development of this type of aesthetics.

Slow design, which focuses on materials, product origin and methods of its manufacture, taking into account the environment and sustainability, has become more common. People care more about the origin of the work, rather than about instant mass production.

Scolding eclectic

Change Time — is the time of the mix. Like ten years ago eclecticism, a combination of different styles, times, textures, — the main trying method for an interior designer. Freedom is in fashion, but today this freedom is limited by the principles of conscious consumption.

We realized that we can easily change a country or city. However, heroes like Ilon Musk believe that the planet. According to the plan of the main space visionary of our time, an autonomous colony will be created on Mars in the next 50 years, which will ultimately be able to reach a population of one million people.

For global nomads and migrants seriously planning interplanetary travel, technology replaces tables and sofas. The new generation no longer buys desktops and bookcases, refuses large furniture, ignoring everything heavy in favor of soft, cozy, tactile and mobile. What you can take and carry with you. And this is a — laptop and, sometimes, nothing more.

If yesterday eclecticism implied nuances of mixing inside the subject environment, today they are talking about an analog-to-digital cocktail. On the one hand, virtual shaping is becoming increasingly developed: in the digital world, you can satisfy consumer itching by buying your favorite image without clogging your environment and not thinking about waste. On the other hand, all the analog ( live music, a printed book, handwritten text ) begin to be appreciated as a classic « old-school » costume.

The desire to personify, customize, individualize the product is associated with analogue. After 2020, the world departs from large circulations. You no longer need many identical stools, you need a design not for everyone, but for everyone. The design for minorities comes to the fore.

For many years, geometric patterns, patterns in the spirit of Memphis, chevrons and octagons do not go away, but become less bold. In the favorite — oval. Feminine contours and lines are still popular.

Nunchi

Yesterday, the generation’s most fashionable word was « hugge », today it sounds like nunchi — « nunchy ». The Korean philosophy, which has five thousand years, is well described in Uni Hong’s book « Nunchy Strength ».Nunchi — a phenomenon that has no analogues in Western culture. Having nunchy — means being able to instantly read people’s mood, predict their actions, avoid conflict situations and quickly make the right decisions. Many believe that the — Nunchy is the foundation of the Korean economic miracle. The art of delicate leadership can improve lifestyle. As Hong says in his conclusion: « Survival of the fittest does not mean the survival of the strongest. This means the survival of the fittest ». Nunchi — is an emotionality multiplied by pragmatism.