WGSN, a consumer and design trend forecaster, and its subsidiary Coloro have chosen Future Dusk as their color of the year for 2025. It is a dark and intriguing shade that sits between blue and purple.
![Future dusk example](https://i0.wp.com/cmf-trend.com/wp-content/uploads/2023/08/WGSN_colour_of_the_year_2025_3.jpg.webp?resize=860%2C641&ssl=1)
This color has a sense of mystery and escapism, and is associated with themes of transition, whether it’s going from dark to light or from dusk to dawn, which “makes it perfect for a period of great change,” the companies said. They noted that Future Dusk has a “surreal and otherworldly quality” that matches the Second Space Age influence, giving it a heavenly appeal. As technology and science accelerate the space economy, companies are seeing commercial opportunities come to the fore, especially when it comes to space tourism and the rise of asteroid mining. Future Dusk matches immersive and transformative colors driven by the metaverse, fantasy, and imagination. They believe that the shade can be used as an alternative to dark blue.
![Future dusk rolls royce](https://i0.wp.com/cmf-trend.com/wp-content/uploads/2023/08/WGSN_colour_of_the_year_2025_5.jpg.webp?resize=860%2C641&ssl=1)
The unpredictability of the future is exactly what the color choice for 2025 reflects. According to Caroline Gilbert, head of creative content at Coloro, the current poly-crisis will continue to affect customer behavior, and the integration of AI into our daily lives will grow. Urangu Samba, Head of Color at WGSN, added: “Colors that bring a sense of confidence will be key in 2025 and we will see exciting dark hues gain momentum. In the near future, the lines between reality and fantasy will become more blurred than ever – Future Dusk is an immersive and transformative color in keeping with this trend.”
![Future dusk interior](https://i0.wp.com/cmf-trend.com/wp-content/uploads/2023/08/WGSN_colour_of_the_year_2025_4.jpg.webp?resize=860%2C641&ssl=1)