French fashion house Jacquemus has opened a pop-up boutique in Saint-Tropez on the Cote d’Azur. It is located on the territory of the Indie Beach restaurant with its own beach. The small, bright space with arches, wood and burlap decor and lemon trees embodies the classic motifs of the sunny southern coast of France.
The boutique features items from the French designer’s capsule collection inspired by local culture, including straw hats, delicate earrings and necklaces, as well as the new Chiquito and Le Bisou handbags. Outside, Jacquemus’s first branded beach features 1970s-inspired beach furniture with striped canopies, parasols and cushions in the brand’s signature shades, as well as decorative surfboards.